AUDIENCE

Don´t miss your
opportunity with
the influential and
unique audience

Together with the opinion leaders

The Economist
  • 44 % are senior management
  • 27 % are board directors
  • The average reader spends 5 hours reading the publication
  • With an average of 2,7 readers per copy
   
The Kauppalehti
  • Readership of 214 000
  • 35 % of readers in executive or upper white collar position

SOURCE: National Readership Survey 2010

 

  • Decision-maker readership
    of 171 000
  • 25 % top management
  • 40 % middle management
  • 36 % experts

SOURCE: TNS Decision-makers’ Atlas 2011
  • Cross monthly incomes of the audience
  • 32 % < € 4.000
  • 33 % € 4.001 – € 6.000
  • 32 % > € 6.000